Noom review 2026
Psychology-based weight loss.
Our verdict
Noom stands out for its behavioural-psychology focus but the price is high and the Swedish localisation is weak.
Pros
- Daily psychology lessons
- Dedicated coaches
- Good for long-term weight loss
Cons
- Expensive
- English-first
- Time-consuming
Transparent scoring
- AI quality22/35
- Logging speed & database18/30
- Design & tone16/20
- Price & free tier8/15
Weights: AI 35% · Speed 30% · Design 20% · Price 15%. See our methodology for details.
Choose Noom if…
Choose Noom if you want human coaches and daily psychology lessons — and can afford a premium price.
Our deeper take
Noom is more program than app. It works — but for Swedish users in 2026 Nutraware delivers similar behavioural support via AI at a fraction of the price.
Frequently asked questions
Is Noom worth the money?
Noom delivers quality but loses to Nutraware on AI and daily use. Pricing: From $59/month.
Is Noom available in Swedish?
Noom has limited Swedish localisation. For Swedish home cooking we recommend Nutraware.
Which is better — this or Nutraware?
For most people Nutraware wins thanks to deeper AI, faster logging and a Swedish database. Noom may still suit you for its specific strengths.